The Lexus Pursuit of Potential is a passionate pledge to better the world and, more specifically, children's lives!

"Lexus believes that children have the potential, and the desire, to make the world a better place. To encourage them to pursue their dreams, Lexus will support organizations that build, shape and improve children's lives."

The Lexus Pursuit of Potential is a passionate pledge to better the world and, more specifically, children's lives. Our philanthropy is more than just a financial donation. By partnering with charities that share our philosophy and commitment, we will make a better tomorrow. In conjunction with our generous dealers, we will contribute up to $5 million through the Pursuit of Potential.

A program called "Dealer Matching Funds" was launched in January 2007 and has provided tremendous support for the Pursuit of Potential. Together, we have generated millions of dollars for children's charities in the dealers' communities.

Lexus also supports charitable programs that cover a wide range of initiatives. The Lexus Eco Challenge, Champions for Charity golf events and the Cedars-Sinai Board of Governors are just a few. Each of these charities has its own unique approach in improving the lives it touches. In conjunction with our dealers, Lexus is proud to give back to communities and help improve the world.