Lexus has always pursued a uniquely uncompromising approach to
creating premium automobiles. One that seeks innovation with a
sophisticated fusion of seemingly incompatible ideas such as: high
performance yet high fuel efficiency, or advanced technology yet
exceptional ease of use. This "Yet" Philosophy of refusing to compromise
inspires all aspects of Lexus engineering.
Visually, you can recognize a Lexus by its unique styling, born of our
design language called L-finesse. By finely balancing the two concepts of
"leading edge" and "finesse," L-finesse helps assure that Lexus
automobiles are not only captivating and luxurious, but also highly refined.
In addition, Lexus models are measured against a set of internal
requirements called the Lexus Musts which cover design, performance,
specifications and equipment. These proprietary protocols make Lexus models
distinctive and worthy of the Lexus badge.
Starting with the original LS 400, we have continually reinvented
automotive luxury by bringing seemingly incompatible ideas into
harmonious coexistence. This philosophy of "yet" permeates Lexus
from the way a single component is engineered, to the way the
automobile performs on the road.
For example: Lexus indulges your desire for comfort and pleasure
yet lives up to your high expectations for social and ecological
responsibility. Lexus brings you an exhilarating driving experience
yet attains excellent fuel efficiency.
In this way, the idea of "yet" lives at the heart of our uncompromising
approach to luxury. So you can enjoy a refined blend of high
performance and environmental sustainability, one that is inspiring
and also brings peace of mind.
Through L-finesse design, Lexus automobiles are distinguished not only
by the brilliance of their engineering but also by the elegance of their
contours, interiors and body colors. L-finesse stands for "Leading edge
with finesse." To Lexus designers, it means fusing the most advanced
technology with refined Japanese aesthetics.
L-finesse gives Lexus automobiles "incisive simplicity",
clean lines free of extraneous elements; "intriguing elegance"
the marriage of seemingly contrasting design themes; and "seamless
anticipation" a dynamic dimension reflecting the Japanese spirit of
hospitality.
Seamless Anticipation
Omotenashi, the Japanese spirit of hospitality, focuses on anticipating a guest's needs and desires.
A Lexus automobile expresses this spirit of hospitality in the way it welcomes the driver,
ready for the journey ahead.
Integrating this concept of anticipation into the automobile's design creates forms that go beyond three
dimensions. "Seamless" refers to the use of continuous lines and uninterrupted contours.
Seamless anticipation is the dynamic dimension of Lexus styling that transforms its shape
depending on angle and movement. This gives you, the viewer, a unique,
personal experience of delightful surprise and depth.
The window's form changes as it passes by, captivating the eye and arousing anticipation of acceleration.
Incisive Simplicity
Through masterful use of materials, Japanese design seeks
the purest possible expression using minimum resources.
This economy of style is related to the Japanese
tradition of avoiding waste or muda.
In the Lexus L-finesse design philosophy, we call this
"incisive simplicity." Rather than just reduction of form,
it is a way of revealing purity and beauty by removing
extraneous elements.
You can see this incisive simplicity encapsulated within
the structure and surface of each Lexus vehicle.
A strikingly symbolic feature of the LFA is its synergy of air outlet,
rear combination lamp and rear aerodynamic corner into a single entity,
without unnecessary elements.
Intriguing Elegance
Elegance is the pleasing quality of stylishness seen in the way various elements appear or move.
Lexus elegance reveals itself through the masterful juxtaposition of opposing elements.
The resulting visual depth fascinates the viewer,
inspiring a sense of profound and mysterious beauty.
This intriguing elegance helps define Lexus automobiles as a breed apart,
exhibiting a perfect balance of grace and power,
whether standing still or in dynamic motion.
Sweeping lines join with the natural flow of wind across
the body of the CT 200h in a design as intriguingly
elegant as it is aerodynamically efficient.
Lexus vehicles are created with a masterful skill and attention to detail
inspired as much by traditional artisanship as by state-of-the-art
engineering. This pursuit of perfection is evident at every stage of the
manufacturing process.
For example, at the Tahara, Japan facility, components precision-made
with leading edge digital technology are assembled and then finished by
master craftsmen called Takumi. To be a Takumi is to have a synergy of
technical expertise and sure senses honed by decades of rigorous
experience.
At the vanguard of quality, every Lexus is a masterpiece of automotive
artistry brought to life with human hands sensitive to the heartbeat of
innovative technology.
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