Lexus launches Lexus Design Award competition!

The Lexus International Division of Toyota Motor Corporation announces the launch of the Lexus Design Award, an international design competition targeting designers around the world.

  The Lexus Design Award is aimed to provide an opportunity for the next generation of designers to work with a world-famous designer as a mentor to create prototypes of their designs. Through this initiative, Lexus hopes to contribute to nurturing and supporting creativity.

  The theme of the Lexus Design Award 2012 is motion—a word and concept directly connected to people’s everyday lives. Under this award program, Lexus welcomes innovative design and calls for works that display a deep understanding of Lexus’ design philosophy, uniquely interpret concepts and provide original perspectives on and solutions to various issues of daily life. Lexus welcomes entries from designers in fields such as architecture, product design and fashion.

  The application period runs through Dec. 31, 2012. The winners are to be announced and their works exhibited during Milan Design Week in April 2013.