Friday, September 28, 2012

Toyota and Lexus Honor The Entertainment Industry’s Environmental Excellence at the 22nd Annual Environmental Media Awards

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Toyota and Lexus are once again celebrating the entertainment industry’s environmental efforts as the presenting sponsors of the Environmental Media Awards on Saturday, Sept. 29. In its 22nd year, the annual event honors film and television productions that communicate environmental messages in creative and influential ways. This year marks Lexus and Toyota’s 11th year as the presenting sponsors.

This year’s honorees include environmentalist and activist Kelly Meyer, Tesla CEO Elon Musk, actress Jessica Alba and actor Ian Somerhalder. The nominees include films such as Big Miracle, Disneynature Chimpanzee and 21 Jump Street, and TV programs such as Harry’s Law, Happy Endings, Rizzoli & Isles, Real Time with Bill Maher and Dallas.

“More than a decade ago, Hollywood made driving a hybrid stylish and cool. By embracing hybrid technology, the Hollywood community helped Toyota and Lexus reach significant volumes and create a positive impact.” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “We congratulate the nominees and special honorees, and we thank you for continuing to convey environmental messages and actions in creative and influential ways.”

The Toyota and Lexus line-up of hybrid vehicles will be featured at the ceremony at Warner Bros. Studios in Burbank, Calif. Attendees will get a preview of the Toyota Avalon Hybrid before it goes on sale. The 2013 Lexus ES 300h and 2012 all-electric RAV4 EV will also be on display. Sales of the RAV4 EV started this week in California and customers can visit www.toyota.com/rav4ev for more information on the only all-electric SUV on the market.

Courtesy of Toyota Pressroom

Behold: The Lexus LF-CC

Despite the flashing cameras from throngs of European auto journalists, Lexus’ unveiling of the new LF-CC concept vehicle at the Paris Motor Show today was a sublime experience.

Even though Lexus has been rolling out redesigned vehicle after redesigned vehicle—plus concept after concept—for the last 18 months or so, the models never fail to amaze. Each one is unique in its own right, yet each adds—dramatically—to the evolving, unified story of Lexus’ new era of car design.

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In the Lexus LF-CC’s case, the concept clearly shares some design clues with the LF-LC concept released earlier this year, but in its own unique way. This is perhaps the boldest interpretation yet of the now signature Lexus spindle grille: Framed by the front edge of the hood, deep lower spoiler, and projecting front fender tips, the grille mesh takes on a pronounced form.

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From the side view, the hood’s convex curve flows seamlessly through a steeply raked windshield into a roofline that peaks towards the rear of the cabin—almost as if to emphasize the fact that this hybrid sports a powerful rear-wheel drive configuration.

At the back of the vehicle, a full width bumper flows into the rear wheel arches, and designers gave the L-shaped combination lamps a seemingly three-dimensional design. There’s also a lower bumper section that incorporates a full-width spoiler.

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Under the hood, the vehicle’s Lexus Hybrid Drive powertrain consists of an “ultra-smooth running” four-cylinder gas engine mated to a compact, high-output, water-cooled permanent magnet electric motor.

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It all just begs the question as we head further into auto show season: what’s next?

Courtesy of Lexus Magazine

 

Tuesday, September 25, 2012

The Black Tag Sales Event is still going on at Lexus of Orlando! You only have until October 1, so hurry in today and take advantage of the amazing offers!

Call For Entries: $500k Lexus Eco Challenge Revs Up

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Young people are committed to making a difference in the world, and for the sixth year, their efforts will be rewarded through the Lexus Eco Challenge. An educational program and contest, the Lexus Eco Challenge has inspired and empowered more than 22,000 middle and high school students to learn about the environment and take action to improve it. For their efforts, more than $3.5 million has been awarded to students, teachers and schools across the nation. This fall, students are invited to participate for a chance to win part of $500,000 in grants and scholarships. Lexus, the luxury automaker, has once again joined with Scholastic Inc., the global children’s publishing, education and media company, to create the eco-friendly educational school program.

“The Lexus Eco Challenge is an integral part of the environmental studies curriculum at our school,” said Ashlie Beals, teacher advisor for the 2011 grand prize-winning team called the “One-Towel Wonders.” ”For the past five years all of my 8th grade students have worked in teams to create and implement innovative campaigns to encourage others to make one small change that can have a large positive impact on our environment. During the challenge students sharpen their oral and written communication skills, utilize many forms of technology, and work together actively and enthusiastically to solve real-life problems. My younger students eagerly look forward to their chance to participate in the challenge when they are in 8th grade. I can’t thank Lexus and Scholastic enough for offering this tremendous opportunity to my students.”

The Challenge has two distinct elements:
• Standards-based supplementary educational materials - encourages teachers to integrate creative lesson plans into their classrooms to help teach students about the environment.
• Competition to reward environmental action - helps young people apply what they’ve learned in class through the program and empowers them to make improvements in their community by participating in the environmental team challenges.

"Year after year students tell us that the Lexus Eco Challenge helped them learn how to improve the environment," said Mark Templin, Lexus group vice president and general manager. "But they say the most important aspect of the competition is the revelation that they can make a difference. That knowledge and experience will be powerful as their generation takes responsibility for making decisions about the environment.”

The Challenges and Rewards
The Lexus Eco Challenge registration is open now and will conclude with the announcement of the first-place and grand-prize-winning teams in spring 2013. Middle and high school teams, comprised of 5-10 students and a teacher advisor, are invited to participate in one or both of the two initial challenges, each addressing different environmental elements – land/water and air/climate.

For each of the challenges, teams define an environmental issue that is important to them, develop an action plan to address the issue, implement the plan, and report the results. Submission deadlines are: Challenge #1 (land/water) – Oct. 29, 2012 and Challenge #2 (air/climate) – Dec. 17, 2012.

Each of the challenges will have 16 winning teams – eight middle school and eight high school teams. The winning teams will each receive a total of $10,000 in scholarships and grants to be shared among the students, teacher and school. In addition, the winning action plans will be featured on a special Web page to inspire other students to take action in their communities.

In early January, the winning teams from the first two challenges will be invited to participate in the Final Challenge. Teams will be asked to reach beyond the local community and inspire environmental action around the world through innovative ideas that are communicated to a wide audience. From the Final Challenge entries, eight first-place teams and two grand-prize-winning teams will be selected. Each of the eight first-place teams will receive a total of $15,000 in grants and scholarships, and the two grand-prize-winning teams will each receive $30,000. The money will be shared by the students, their teacher advisors and their schools.

Lexus’ Environmental Efforts
Lexus is the luxury hybrid leader with five low-emission hybrid vehicles available. When Lexus began selling hybrids in 2005, it helped advance the concept of sustainability without sacrifice. The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates up to $3 million in donations each year for organizations that help build, shape and improve children’s lives.

Courtesy of Toyota Pressroom

Tanahashi Talks LFA

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Welcome to my first post. Over the coming few months, I plan to share my engineering and life philosophy. Hopefully, it will give you valuable, entertaining and thought-provoking insight into the development process of the Lexus LFA, and my approach.

Yes, the LFA. I’m honored and privileged to say that I am the chief engineer of this car. In fact, of the 34 years I’ve been at this company-can it really be that long?-one-third of that time was dedicated to the LFA. I admit, this sounds excessive, and I know that some of my

friends in the media thought the car’s gestation was never going to end, but in Japan our engineering focus is absolute. Yes, it took 10 years to create the LFA but, besides boasting world-beating performance, it is a car with distinct character. We built our own looms at the LFA Works to produce the carbon fiber-reinforced plastic that is used for the LFA’s body, and the pistons are made of forged aluminium and move at 25m per second. Believe me, this is unique, even in the supercar world.

The LFA's complex, compact V10 engine can rev from idle to redline in 0.6 seconds.

In fact, this is what I’d like to elaborate on in this first post. One of the guiding principles during the car’s development was the importance of being able to 'have a conversation' with the LFA. This isn’t as strange as it sounds. All great high performance cars are about driver interaction and the way the emotions are stirred up by the driving and ownership experience. These are dynamic, kinetic creations, not domestic appliances! The LFA isn’t just a machine; it has a personality.

So the driver feels a profound sense of integration, and the conversation you have with the vehicle is a rich one. Driving isn't just about reaching your destination; it is about becoming one with the car. In the LFA, this sense of togetherness is achieved via all five of one's senses. I recall how Lexus described the essence of an exotic sports car and I think we got it right. It's about creating a mixture of outright driving performance and sensuality-creating, say, the ability to corner at great speed and with total precision while immersing the driver in the pleasures of sound and feelings of security. It's an exhilarating kind of unity.

Most importantly, the LFA is also a car you really have to drive. It is highly developed, of course, but it's not a car to drive absent-mindedly. For example, we haven't even included features like automatic lights or wipers-they add nothing to the LFA experience. When you press the 'engine start' button, the experience is unparalleled. This is a car that comes alive. In fact, I describe the

LFA's engine sound as being like the "roar of an angel." I was told that the poet Alfred Tennyson coined this phrase, which disappointed me when I found out. But it still captures the car's spirit. (By: Tanahashi)

Courtesy of Lexus Magazine

Monday, September 24, 2012

Lexus Goes Mobile With 'Draw Something'

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Lexus hopes to draw a young adult audience by running its biggest mobile game ad integration today through Friday. Augmenting a larger campaign for the 2013 Lexus ES that began on Sept. 5, the automotive brand will appear via banner, interstitial and video ads on the Zynga-owned mobile game Draw Something, which has been downloaded 50 million times and entails legions of daily users.

"It allows us to really engage this game’s huge fan base," Teri Hill, media manager at Lexus, told Adweek. "It's a really good way for us to do something that’s more youthful. It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers."

Indeed, Lexus is taking aim at consumers under 45 years old with the Draw Something effort, which MediaBrix, a social/mobile gaming advertising vendor, and ad agency Team One helped put together.

For the uninitiated, the game is built on collaboration between two players—one draws a picture of a chosen word and the other guesses the word correctly before moving onto their turn to display their virtual drawing skills. Players receive rewards such as in-game coins and color shades when they guess a word correctly.

In terms of Lexus’ marketing purposes, it is the first automotive advertiser to employ brand-specific color schemes in Draw Something. Players will also be awarded in-game coins if they virtually draw Lexus-oriented items. And many of the drawings created on the mobile app will be uploaded onto the Draw Something Facebook page, where users will have a chance at being featured as the "Lexus Stunning Doodle of the Day." The "Stunning Doodle" theme appears in the mobile ads that will be served up to Draw Something users on iPhones, iPads and Android devices during the next several days.

Rosabel Chung, media supervisor at Team One, explained the short duration of the initiative. "We didn’t want it to be a long-tail approach," she said. "We wanted to ensure we’re hitting in a very high-impact way."

Courtesy of AdWeek.com

Lexus Revs Up Start-Up Projects with Up to $100,000 in Funding

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Sometimes, style and technology come together to create a product that is both beautiful and intelligent. Inspired by the all-new 2013 Lexus ES, which blends advanced technology and style, Lexus has curated eight start-up products that are currently seeking funding to move into production. Each product embodies the intersection of high-tech and high-style. The goal is to make four of those ideas a reality.

Beginning today and continuing each week for four weeks, the “Lexus Ignition” Facebook application will match up two products and ask the digital community to vote for its favorite. The winner of each week’s popular vote will receive up to $25,000 in funding from Lexus. In total, Lexus will provide up to $100,000 in funding to four fan favorites in the head-to-head competition built entirely upon the brand’s social media channels.

“With the new 2013 Lexus ES, we continue to push the boundaries of style, technology and innovation, and we are motivated to support other creative projects that exemplify this philosophy,” stated Brian Smith, Lexus vice president of marketing. “We found these innovative product ideas, but we are leaving it up to our social community to decide which companies will receive the funding.”

Starting today through Oct. 21, each weekly voting period will begin on Monday at 12:01 a.m. ET and conclude the following Sunday at 11:59 p.m. ET. The eight featured products include:
• Carbon Fiber Folding Electric Bike – Lightweight carbon fiber folding e-bike that provides urban commuters a grease-free, sweat-free commute.
• Vers 2Q – Powerful, yet compact Bluetooth stereo sound system, wrapped in a handcrafted wood cabinet.
• Urban Fidelity Airflow Mini Speakers and Subwoofer – Fantastic sound featuring artwork from indie artists and eco wood construction (no plastic!).
• Stabil-i – The world’s first pocket-sized, video stabilization case for a smartphone that eliminates shaky video.
• SolarPOP – Portable solar-powered smartphone and tablet charger with built-in retractable cords.
• SOLOSHOT – Mobile video recorder mount that tracks movement without the need for a cameraman.
• Botiful X – Personal telepresence robot with edge detection.
• spnKiX M – A stand-up and sit-down scooter in one. Sleekly designed, lightweight and foldable for easy storage.

Courtesy of Toyota Pressroom

Friday, September 21, 2012

Toyota Returning for 2nd Year as LATISM Conference & Gala Sponsor, Expanding Partnership with Key Latino Organization

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Toyota will continue deepening its commitment to the Latino community with its repeat sponsorship of the Latinos in Tech Innovation and Social Media (LATISM) 2012 Conference October 25-27, 2012 in Houston.  Anticipated to host approximately 1,000 attendees, the annual conference is LATISM’s flagship event and will bring together community leaders, social media and technology influencers, educators, government officials and others to explore best practices and resources.

As the exclusive automotive sponsor, Toyota will engage participants with activities aimed to showcase key conservation, education and safety missions aligning with LATISM priorities that span more than 180,000 members. Toyota events include:
  • Booth with photo sharing and Toyota’s corporate philanthropy efforts
  • Seat belt and child car seat safety demonstration and giveaways
  • Opportunities to drive new Toyotas, including the Prius family of hybrid vehicles and the Texas-built Tacoma and Tundra pickup trucks
  • Participation on education, health, business and technology panels by Toyota and its partners
Toyota also is kicking off Hispanic Heritage Month (September 15 to October 15) with the launch of @ToyotaLatino on Twitter. The new handle will provide the company opportunities to highlight and celebrate the community, engage at live events and share more vehicle information with owners and enthusiasts.
“Returning as a key LATISM conference sponsor underscores the pride and appreciation we have for our Latino customer base and their contributions to social media and our broader communities,” said Julie Hamp, Toyota’s North American chief communications officer. “At the LATISM conference, throughout Hispanic Heritage Month and beyond, the @ToyotaLatinoTwitter handle will give us a new tool to share, listen and learn with this vibrant, growing population.”
Toyota is participating in additional social media events this fall including a Twitter party and live blogger event about families and literacy, a Latino and conservation blogger event and a return to Houston for a panel on safety targeted to the Latino community.
Since 2004, Toyota has been the leading automotive brand among the U.S. Latino community. Data indicates nearly one of six Latino buyers choose a Toyota when purchasing a car or truck, the highest of any brand.  Toyota brands make up more than half of all U.S. hybrid purchases by Latinos.
“We appreciate Toyota’s expanded commitment to help LATISM excite and support the Latino community around social media and key organization initiatives,” said Ana Roca Castro, founder and chairwoman of LATISM. “Specifically around safety, we know Toyota’s education efforts will have an important impact on our members and their families.”
The conference’s location in Houston builds upon Toyota’s substantial investment in Texas, including the site of Toyota Motor Manufacturing, Texas, Inc. (TMMTX) in San Antonio where the Tundra full-size pickup and the Tacoma compact pickup are manufactured.  Seven of the facility’s on-site suppliers are minority joint ventures, including six locally-owned, who provide parts, materials and logistics services.  TMMTX represents a $2.1 billion investment and nearly 3,000 jobs. In addition, Toyota is the name sponsor of the Toyota Center, home of the Houston Rockets and future host of the 2013 NBA All-Star game.
Houston is also headquarters for Gulf States Toyota, an independent distributor serving 154 locations in Arkansas, Louisiana, Mississippi, Oklahoma and Texas. The company introduced Toyota vehicles in the region in 1969.

Courtesy of Toyota Pressroom

Thursday, September 20, 2012

We have about 400 more "likes" to go until we reach our goal! We are still donating for every new "like" on our page so tell your friends and family!

A "Benchmark" For The Future IS F

Last month, the IS F CCS-R racecar and its champion drift driver Ken Gushi finally made their run in the high-altitude, heavily switch-backed Pikes Peak International Hill Climb (the race was delayed back in July due to wildfires).

As the video above can attest to, it was an entertaining display of power and speed for this heavily modified IS F.

But as impressive as Lexus performed (the team finished second in its class), it’s not the race that truly matters in the big picture.

You see, the importance of the IS F CCS-R is this: Lexus built this vehicle for some very intriguing reasons, as Lexus IS F Chief Engineer Yukihiko Yaguchi explained in the staging area:

Lexus Magazine: Does the IS CCS-R hint at where the Lexus IS F is going?

Yaguchi: What I’m trying to do is keep this vehicle as a benchmark for the future of the IS F, so the IS F can move in this direction. What I’ve built into this car is the ultimate performance of the IS F, and I’d like to reflect a lot of its traits in the production version.

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How about the IS F CCS-R itself—are there any plans for a production version of this racecar?

At this point there’s no current plans to mass-produce it. However, it depends on the customer needs. If the demand is strong enough, I’d definitely consider a production version.

Why did you and Lexus decide to build this car?

I wanted to explore something “in between,” like a club racer, something that Lexus drivers could easily race at an event, yet still is comfortable and not as harsh as a racecar. So the idea is to get back to the fun of driving, and for customers to have this experience.

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What’s a key difference between the IS F CCS-R and the production IS F?

It’s approximately 300 kilograms lighter that the IS F. But the engine and transmission are stock.

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Why did Lexus choose an unconventional race like the Pikes Peak International Hill Climb to showcase the vehicle?

I wanted to make sure this car is ready anyplace, anywhere, and anytime. It’s not limited to a race track. It’s flexible enough to go to a race track, a Pikes Peak-type hill climb, or other types of events. It’s not the ultimate for Pikes Peak, but it’s made so the driver can really enjoy a road like Pikes Peak.

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What’s next for the IS F CCS-R?

In terms of what this is going to be used for next, that’s still being studied. It’s open, but I’m hoping to have a lot of driver feedback and potential demand, and if there is a demand, then there’s the possibility of producing this in larger volumes.

Courtesy of Lexus Magazine

Tuesday, September 18, 2012

The 2013 Lexus LS 460F is due to launch in November! Who's excited?

Charitable Endeavors Stand to Benefit from Toyota Racing Dream Build Challenge

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Winning the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com) — a vehicle-modification build competition pitting four legendary racers and their dream cars against each other — will earn the champion more than bragging rights. Toyota will award a check for $50,000 to the winner’s designated charity. In addition, second, third and fourth place will receive $25k, $15k and $10k, respectively.

The four contenders, who are racing against the clock to complete their vehicle in just a few short weeks, are: NASCAR Chase for the Championship contender Clint Bowyer, who is building an ultra-high-tech Prius in hopes of benefitting the Emporia Community Foundation; NHRA Top Fuel points leader Antron Brown and his drag-race-inspired Sequoia, whose victory could assist Racers for Christ; NASCAR superstar Kyle Busch, who hopes his stylish road-race Camry will secure a donation to the Kyle Busch Foundation; and NHRA Nitro Funny Car phenom Alexis DeJoria, who is transforming a Tundra into an all-out desert racer on behalf of Safety Harbor Kids.

Fans will determine by online voting which of the four modified Toyota vehicles will win the challenge—along with $50,000 to the winning driver’s charity of choice. Here are their choices:

The mission of the Emporia Community Foundation (www.emporiacf.org) is to improve the quality of life in Emporia, Kan.,Clint Bowyer’s home town, and the surrounding communities. ECF is a collection of funds and resources donated by caring citizens, including Bowyer himself, who have chosen to make their community a better place to live and work, now and in the future.

The foundation has contributed to projects and services focused on education, children, elder care, recreation and social care.

Racers for Christ (www.teamrfc.org) — part of the Christian Motorsports
International, Inc., family of ministries and often called “Team RFC” — was established in 1971 as a fellowship for Christians in the sport of motor racing. Its members conduct non-denominational chapel services at more than 2,000 local and professional racing events nationwide every year. Recognizing that, for many people involved in motorsports, consistent participation in a local church body is difficult, Team RFC provides the same kind of pastoral support motorsports enthusiasts and professionals (like Antron Brown) would receive from a home church, including communion, weddings, baptisms, hospital visits, memorial services and more.

The mission of Kyle Busch’s eponymous Kyle Busch Foundation (www.kylebuschfoundation.org) is to empower young men and women by fostering life experiences and helping them achieve their goals. Through special events, the foundation supports programs focused on teens and young adults, the terminally ill, safe driving and recreation. Charities that KBF supports include B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe), Young Life, Speedway Children’s Charities, Make a Wish, the NASCAR Foundation, Wave Warriors Surf Camp and more.

Safety Harbor Kids (http://safetyharborkids.org/Contact), the chosen charity of Alexis DeJoria, was formed in 2007 for the purpose of enriching the lives of orphans, foster children and homeless children through education. It currently serves more than 2,000 needy children in over 15 group homes and shelters in and around Los Angeles. Its goal is to build a College, Career and the Arts Education Center where at-risk children can acquire the resources they need to get ahead in life. At each special event held by Safety Harbor Kids, mentors assist children with personal growth, motivation, career development, music and art — and in so doing create a safety net to catch the children as they grow up and leave institutional life.

The $50,000 check that will go to one of these four worthwhile causes is representative of Toyota’s own commitment to charitable endeavors. Since 1991, Toyota (www.toyota.com/about/philanthropy) has contributed about half a billion dollars to philanthropic programs in the U.S. alone.

The company emphasizes environmental stewardship, education, safety and the needs of local communities.

In 2008, Toyota launched TogetherGreen, a $20 million, five-year alliance with Audubon to fund conservation efforts, train environmental leaders and offer volunteer opportunities to benefit the environment.

The Toyota U.S.A. Foundation’s $100 million endowment supports K-12 efforts in math, science and environmental studies.

Toyota Driving Expectations (TDE) is a free program for teen drivers and their parents whose goal is to proactively take America’s driving youth through a safe driving experience.

In addition, Toyota supports initiatives in other areas of need, such as food, housing and the arts, in a variety of diverse communities.

Voting for the winner of the Toyota Racing Dream Build Challenge will open on Oct. 20 and will continue through Oct. 29. Fans will be able to vote once per day on Facebook. The final vehicle builds will be unveiled—and the winning driver and charity announced — during Toyota’s press conference at the SEMA show in Las Vegas on Oct. 30. Clearly, there will be more than one deserving winner—which is exactly what Toyota wants.

Courtesy of Toyota Pressroom

Lexus ES iPad App

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When it comes to test-drives—for Lexus vehicles or any car—it’s good to remember one thing: You’re the examiner.

In other words, you’re the one giving the test—not your dealer—and you’re the one who decides on the pass, fail, or anything in between. You’ve also got to make sure you’re testing everything you want covered.

So how handy is this? Lexus recently released an iPad app for the 2013 Lexus ES, which, as you’d expect from Lexus, provides a solid interactive overview of the car’s features.

Of course, this is all helpful for general vehicle research, but, this being a mobile version, it’ll especially come in handy to glance at when you’re at the dealership pressing buttons and poking around the model.

There’s even a sort of driver’s view of dashboard features, so you can, in theory, sit in a 2013 ES driver’s seat, iPad in hand, and pull some details on a few things in front of your eyes.

Better yet, before heading out for a test-drive, you’ve got your test material with you to look through before driving—no need to make a mental checklist at home and try to remember everything on the way to the dealership (no iPad-tapping while test-driving allowed though).

Courtesy of Lexus Magazine

Monday, September 17, 2012

Lexus continues to Create Amazing with the new Lexus LF-CC concept vehicle.

Another fantastic review for Lexus of Orlando on DealerRater! Keep up the great work Lyndon!

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Lexus of Orlando - (4.8) Star Review on DealerRater

  • I had service done to my Lexus few days ago and as usual I dealt with Lyndon Walsh. Lyndon went far beyond the routine job.. He made sure the car is spotless.. brought paint to touch a small paint chips on the hood.. I felt really good that day that someone cares about details. Great job Lyndon. -kha1831

World Premiere of the Lexus LF-CC Concept Car at the 2012 Paris Motor Show

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Following the unveiling of Lexus’ award-winning hybrid 2+2 sports coupe concept, the LF-LC at the 2012 Detroit Motor Show and its European debut at the Geneva Motor Show, a new, mid-sized coupe concept, the LF-CC makes its World Premiere at the 2012 Paris Motor Show.

The more compact, rear-wheel drive, full hybrid LF-CC already integrates various design cues from the LF-LC; a first illustration of how concept cars are truly influencing future Lexus models and, in this instance, future D-Segment derivatives.
Announcing the launch of a premium mid-sized coupe in the more accessible D-segment in the near future, the LF-CC reinforces Lexus’ commitment to create more engaging, inspirational vehicles through attractive design, a superior driving experience and advanced technologies.
EXTERIOR DESIGN
The LF-CC showcases the latest evolution of the company’s unique L-finesse design language, with the boldest yet interpretation of the signature Lexus ‘spindle’ grille. Framed by the bonnet lip, deep lower spoiler and powerfully projecting front fender tips, the grille mesh is encased in a deep, metal-finish surround and takes on a pronounced, 3D form.
A unique, 3 LED-projector headlamp design is housed in the narrow gap between the lower and upper fender surfaces, without a conventional, one-piece cover. Independent Daytime Running Lights (DRLs) are fully integrated into the upper bumper surface to complete this unique new design.
The broad lower fenders are aerodynamically sculpted to manage the flow of air to the engine bay and front brakes, whilst reinforcing the powerful, dynamic road presence of the new Lexus signature frontal design.
In profile, the powerful convex curve of the bonnet flows seamlessly through a steeply raked windscreen into a roofline which deliberately peaks towards the rear of the cabin to emphasise the traction available from the vehicle’s rear-wheel drive powertrain.
The bodywork is stretched tight between the front and rear fenders, and the rear fender is less pronounced than that of the front, reinforcing the concentration of vehicle weight over the driven wheels for maximum traction.
Further developing a design form initiated on the LF-LC concept and the high-performance LFA, the sharply sculpted form of an airflow regulating fin flows from underneath the side of the car and upwards through the rear wheel arch. This aerodynamic detail is designed to increase downforce over the driven wheels, further improving traction.
The airflow regulating fin merges with the falling roofline in a pronounced rear spoiler integrated within the boot lid, seamlessly fusing design and aerodynamic elements to give the vehicle its distinctive, coupe proportions.
To the rear, the full width bumper flows into the rear wheel arches to emphasise the LF-CC’s broad, powerful stance. Lexus-characteristic L-shaped combination lamps feature a layered, strongly three-dimensional design, and the lower, concave bumper section incorporates a full width spoiler to further enhance rear-wheel drive traction. The rear stop lamp is nicely integrated into the shark antenna.
The LF-CC is finished in a new, ‘Fluid Titanium’ exterior colour, a metallic finish with exceptionally high brilliance which combines sharp, bright highlighting with dark shaded surfaces to reinforce the powerful forms of the bodywork’s sculpted surfaces.
INTERIOR DESIGN
The LF-CC’s interior hints at the progressive luxury of a future Lexus model cabin layout, and represents a further development of the company’s HMI (Human Machine Interface) design philosophy.

The dashboard is divided into two distinct zones: an upper, Display Zone, with a multi-display screen located at an ideal distance for at-a-glance viewing, and a lower, Operation Zone, which allows access to the uniquely designed shift lever and an innovative touch tracer display for remote system control.
This clear division of zones creates a unique fusion of an airy, spacious cabin and a sporting cockpit which places the emphasis on a snug, highly focused driving environment. All functional driving components are consolidated in the driver’s seat surroundings, combining outstanding ergonomics with advanced HMI technologies.
The driver benefits from a low, highly focused driving position with a sporting, wide grip steering wheel, optimum pedal placement and high-visibility instrument dials. The touch tracer display for remote system control is located directly behind the shift lever for maximum comfort and ease of operation.

Coordinating with the ‘Fluid Titanium’ exterior colour, the seats, door panels and instrument binnacle hood are trimmed in a warm, elegant amber leather finish. The extensive use of metallic finishes and soft touch materials throughout reinforces the premium quality of the environment. The contrast between the exterior and interior colour schemes gives the car an elegant yet simultaneously sporting image.

ALL-NEW 2.5 LITRE FULL HYBRID POWERTRAIN
Representing a new Lexus powertrain for future production, the LF-CC is equipped with an all-new, highly efficient, 2.5 litre full hybrid powertrain delivering a combination of the engaging performance appropriate to a sporting, D-segment coupe and low CO2 emissions, targeted below 100 g/km. This powertrain will achieve class-leading energy efficiency, with more than 2 hp produced per gram of CO2.
This Lexus Hybrid Drive powertrain features an all-new, ultra-smooth running, 2.5 litre 4-cylinder petrol engine mated to a compact, high-output, water-cooled permanent magnet electric motor. 

In addition to the petrol engine and electric motor, the LF-CC hybrid drive system further comprises a generator, a high-performance battery, a power split device which, via planetary reduction gears, combines and re-allocates power from the engine, electric motor and generator according to operational requirements, and a compact power control unit to govern the high speed interaction of the system components.
Adapted specifically for the hybrid powertrain, the all-new 2.5 litre, DOHC, 4-cylinder petrol engine benefits from several technical improvements. It adopts the Atkinson cycle and D-4S direct injection technology to optimise both the power and fuel-efficiency benefits of Lexus Hybrid Drive.

Lexus will introduce this new hybrid powertrain into its model range in the near future.

Lexus at the 2012 Paris Motor Show
Besides the world premiere of the new LF-CC, Lexus will also display the all-new LS 600h F SPORT in Western European premiere. The new LS flagship sedan reflects the bolder Lexus exterior and interior design direction, and brings enhanced driving dynamics, world-leading refinement, luxury and innovative advanced technology.
Introduced by Paul Van der Burgh, Director Lexus Europe, the Lexus Press Conference will be held at 8.45 AM CET on September 27 (hall 4, stand 120).

Courtesy of Lexus Pressroom

Friday, September 14, 2012

Hello fans! We are still donating $5 to the American Red Cross for every new "like" we receive on our Facebook page! We have about 500 more "likes" to go before we reach our goal, so get your friends and family to like our page!

Many thanks to the author of this amazing review! Great job team!

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Lexus of Orlando - (5) Star Review on DealerRater

  • Absolutely the easiest and best car buying experience hands down! Who needs other Dealers in Central Florida when there is Lexus of Orlando..ask for Jorge the best sales associate there and Dan the great Desk Manager. U will not leave disappointed! -cherchest

2013 Lexus ES 300H Review

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There have been five Lexus hybrids to date, but only the RX crossover has connected with car buyers in a significant way. The others were either not fuel-efficient enough or just didn't possess the premium look and feel expected from Lexus. With the new 2013 Lexus ES 300h, however, it certainly looks as if the brand has finally come up with another winning formula.

It starts with the 2013 Lexus ES, which represents a complete redesign. The new ES is a bit larger, and Lexus has overhauled the suspension and steering for improved car control, and revised the interior for more modern design and additional high-tech features. At the same time, the new ES maintains the model's reputation for reliability, solid construction and a supremely comfortable ride.

The ES 300h owns these same qualities as well, but that little "h" represents big differences under the hood. Unlike past Lexus hybrid sedans that used hybrid technology as a means to achieve greater performance while maintaining the fuel economy of a regular gasoline model, the 300h is a hybrid in the classic sense. In other words, it's all about fuel economy, which in this case means an EPA combined rating of 40 mpg. A Prius it's not, but that's 5 mpg better than the not-so-dearly departed Lexus HS 250h and basically even with the Toyota Camry Hybrid.

Given the model's historically strong sales, the Lexus ES is obviously a car that has resonated with consumers. The addition of a hybrid model that actually does what people expect a hybrid to do -- sip fuel -- should only increase its appeal. However, this doesn't mean the 2013 Lexus ES 300h is the only show in town. The sleek, equally new Lincoln MKZ Hybrid is similar in concept to the ES, but should be sharper to drive and is likely to match or slightly surpass its fuel economy. You may also want to consider a fully loaded Ford Fusion Hybrid or Toyota Camry Hybrid. However, Lexus is the brand people most likely associate with luxury hybrids, and the ES 300h is the first Lexus hybrid sedan that actually lives up to expectations.

Body Styles, Trim Levels, and Options

The 2013 Lexus ES 300h is the hybrid version of the Lexus ES 350 luxury sedan, which is reviewed separately.

Standard equipment includes 17-inch alloy wheels, automatic headlights, foglights, LED running lights, a sunroof, heated mirrors, keyless ignition/entry, cruise control, dual-zone automatic climate control, eight-way power front seats (with two-way lumbar adjustment), "NuLuxe" premium vinyl upholstery, a tilt-and-telescoping steering wheel, an auto-dimming rearview mirror, Lexus Safety Connect emergency communications, Bluetooth and an eight-speaker sound system with a six-CD changer, satellite radio, an auxiliary audio jack and an iPod/USB audio interface.

The Display Audio package adds the Lexus Remote Touch electronics interface, a rearview camera, Bluetooth streaming audio and enhanced phone capabilities, a single-CD player, HD radio and iTunes tagging. The Navigation package includes all of the Display Audio items plus a navigation system, voice controls and the Enform suite of smartphone-connected apps. A 15-speaker Mark Levinson surround-sound audio system with DVD-audio capability can be added to the Navigation package.

There are several packages available on those cars already equipped with either the Display Audio or Navigation packages. The Premium package includes a power-adjustable steering wheel, driver memory functions and wood trim placed on the steering wheel, shifter and other interior surfaces. The Luxury package includes all the Premium items plus xenon headlamps, parking sensors, heated and ventilated front seats, leather upholstery and a power rear sunshade. Finally, the Ultra Luxury package includes both the Premium and Luxury package items, plus automatic wipers, a power-closing trunk, a 10-way power driver seat, a heated steering wheel, passenger seat memory functions, manual rear side sunshades and ambient lighting.

All of the Ultra Luxury package items (minus the extra driver seat adjustability and passenger seat memory) are available as stand-alone options. Others include a blind spot warning system that includes rear cross traffic alert, a lane departure warning system that includes automatic high beams, and adaptive cruise control that includes a pre-collision system.

Powertrains and Performance

The 2013 Lexus ES 300h features a hybrid powertrain consisting of a 2.5-liter four-cylinder engine and an electric motor that together produce 200 horsepower. Front-wheel drive and a continuously variable automatic transmission (CVT) are standard. According to Lexus, the ES 300h will go from zero to 60 mph in 8.1 seconds, which isn't quick for an entry-level luxury sedan but pretty good for a hybrid.

EPA-estimated fuel economy is an excellent 40 mpg city/39 mpg highway and 40 mpg combined.

Safety

Every 2013 Lexus ES 300h comes standard with antilock brakes, stability and traction control, front and rear side airbags, side curtain airbags and front knee airbags. Also included is Lexus Safety Connect with automatic crash notification, stolen vehicle location and an emergency assist button.

Optional equipment includes parking sensors, a lane-departure warning system and a blind-spot warning system that includes a rear cross-traffic alert system. The optional adaptive cruise control includes the pre-collision system, which primes the seatbelts and brakes when it senses an impending collision.

Interior Design and Special Features

The 2013 Lexus ES's cabin presents a far more modern, stylish environment than that of past models. There's still wood trim available, but it's more subtly applied and looks more like the genuine article. The hybrid's bamboo is especially fetching. The analog clock in the center of the dash is a classy touch that breaks up the otherwise high-tech environment. Of course, the quality of materials depends on whether you opt for one of the luxury packages, but build quality is excellent in typical Lexus fashion.

The climate controls are still quite simple to use, but those for the audio system have become more complicated than past Lexus models due to the increased number of available media types. When you opt for the Display Audio or Navigation packages, you get the Lexus Remote Touch system, a mouselike device that controls a cursor on a large, centrally located screen. It does some things very well and others less so, and like every brand's electronics interface, we highly recommend trying it out on a test-drive to see if you could live with it every day.

There's little doubt that the ES cabin should be spacious enough for most drivers and passengers. The latest model is now closer to the full-size Avalon rather than the Camry, and as a result provides generous amounts of leg, head, hip and shoulder space. The trunk is merely average, with 15.2 cubic feet of space.

Driving Impressions

The 2013 Lexus ES 300h delivers a refined and serene driving experience that is bolstered by the quiet all-electric operation at lower speeds.

Although no one will ever deem the ES to be remotely sporty, its more precise steering response and feel are a welcome improvement relative to the outgoing model. There is a Sport mode that further sharpens the steering and throttle response, but we can't say it makes an appreciable difference.

At highway speeds, the cabin remains remarkably silent and is largely devoid of wind or road noise. Bumps and ruts in the road are well absorbed, with barely a hint of their presence reaching the passengers.

Courtesy of Edmunds.com

Thursday, September 13, 2012

Lexus held its first-ever LFA owners event at the Laguna Seca Raceway on August 23, 2012. Watch the video below for exclusive coverage of the event!

Toyota Expands National Teen Safe Driving Program with Dealership and High School Outreach

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Building upon the eight-year success of its behind-the-wheel safety workshops, Toyota announces the expansion of its national advanced teen driving skills program, Toyota Driving Expectations, through partnerships with high schools and local dealerships as well as continuing its popular online safety program.
 
Toyota established the free safe teen driving program in 2004 to supplement standard driving education courses with real-time opportunities to learn about defensive driving, the impact of distractions, and safe habits. The original 2.5-hour course involves both driving time and classroom discussions, and is unique for requiring the participation of a parent or guardian to support coaching within the family so they can continue to act as role models and teachers at home. Nearly 20,000 teens and parents have participated in the “On the Road” Toyota Driving Expectations program which was among the first to understand the importance of and include parents in safe driving programs for teen drivers.
 
New this year, National Hot Rod Association driver Erica Enders will headline interactive safe teen driver assemblies at 12 select Los Angeles area and Orange County high schools. Enders will share her experiences as the first woman to qualify No. 1 in the association’s Pro Stock Field and the importance of concentration while driving. “The Road Ahead” assembly also engages students with high-impact video and a hands-on driving simulator which demonstrates dangers of driver distractions.
 
The third prong of the program includes free safety clinics at select Toyota dealerships in the spring covering vehicle dynamics and safety features, defensive driving, distracted driving and the importance of vehicle maintenance. This program offers parents and teens an opportunity to learn safe driving tips by professional instructors in a non-sales environment inside their local Toyota dealerships.

Finally, the Toyota Teen Driver program offers teens, parents and educators across the country access to free information and resources at www.toyotateendriver.com. The program also includes the Toyota Teen Driver Video Challenge and Educator Challenge, which offers teachers and students the opportunity to win prizes and scholarships by showing a commitment to safety. The online content and tools were created in partnership with Discovery Education.

Together, these four programs highlight Toyota’s commitment to safety behind the wheel and arming teens with life-saving skills. National data shows young drivers are more likely to be in crashes and be killed than more experienced drivers, and are the least likely to wear seatbelts or have their passengers wear them.
 
Further underscoring its commitment to safe teen driving, Toyota is conducting research to evaluate the effectiveness of an electronic coaching and monitoring system for newly licensed teenage drivers to help reduce unsafe driving behaviors. The research is being conducted by Toyota’s Collaborative Safety Research Center (CSRC), which is based in Michigan. Launched in January 2011, the CSRC's mission is to serve as a catalyst for the advancement of auto safety involving the vehicle, driver and traffic environment.
 
For fall 2012, the “On the Road” Toyota Driving Expectations events will be held at the following locations:

    -Cleveland High School in Cleveland, Tenn., September 29*
    -Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) Plant in Georgetown, Ky., October 6-7
    -Neshaminy Mall in Bensalem, Pa., October 13-14
    -Soldier Field in Chicago, Ill., October 20-21

* Denotes special event; by invitation only.

Participants must be between the ages of 15-19 with a valid driver's license or learner's permit, and be accompanied by a parent or guardian. Online registration is currently open at www.toyotadrivingexpectations.com.

Taught by professional drivers, the curriculum for Toyota Driving Expectations was developed in partnership with multiple organizations committed to safe driving, including the National Safety Council and the Defensive Driving Academy in California.

Courtesy of Toyota Pressroom

Wednesday, September 12, 2012

Do you know a great deal when you see it? Then come on in to Lexus of Orlando and take advantage of this offer while it lasts!

Watch Drive Time's review of the new 2013 Lexus LX570 by auto critic Steve Hammes below!

See why August was the best sales month of the year for Lexus on the latest episode of Lexus TV!

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Welcome to the September 10, 2012 episode of LexusTV Spotlight. In this episode, Brian Smith gives an update on the Golden Opportunity Event and the best sales month of the year! He also shares some of the details of the fully integrated ES Marketing Campaign and the Sales Rally Kit that your dealership received.

In case you missed them, Brian shares the National and LDA spots for the new ES and ES Hybrid that hit the airwaves this past week. These 2 spots – "Infinite Glances" and "Spilt World" showcase the exciting, advanced technology enhancements of both vehicles. In addition, there are 3 new spots that address our increasingly diverse customer base.

Lastly, as we've mentioned before, we're constantly looking for ways to elevate our brand by partnering with exciting events, such as, the America's Cup World Series. Just a few weeks ago, Lexus participated in this world class event in the San Francisco Bay where three of our Lexus Hybrids were on display. Catch the highlights from this event.

Click on the link below to view the latest LexusTV Spotlight. Thanks for watching and check out all of the other content available on LexusTV. See you again on September 24!

Click here to log in and watch the latest episode of Lexus TV!

Courtesy of Lexus TV

Tuesday, September 11, 2012

Our thoughts and prayers are with the families of all those affected by 9/11. We'll never forget.

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Toyota Reveals New Tagline 'Let's Go Places'

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Toyota announced an engaging new tagline today, “Let’s Go Places,” reflecting the company’s commitment to more exciting products and the promise that customers are invited to take part in shaping Toyota’s future. The new theme, which represents the vision of Toyota Motor Corporation President, Akio Toyoda, was revealed today at the Toyota National Dealer Meeting in Las Vegas. 

 “Let’s Go Places” evokes the forward-looking and optimistic momentum of Toyota in America.  It invites consumers on a journey to see new places, discover new possibilities and dream big dreams together with Toyota. “Let’s Go Places” begins today to engage consumers to discover Toyota and will debut nationally on December 31, 2012, as part of the campaign for the radically new Avalon, the embodiment of Toyota’s new direction.  “Let’s Go Places” replaces the previous Toyota tagline “Moving Forward.” 

“Let’s Go Places” speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define,” said Bill Fay, group vice president and general manager, Toyota Division.  “It is energetic, aspirational, inclusive and very versatile. The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives. It allows our associates, customers, dealers, and suppliers to interpret it in ways that are most personally relevant to them.” 

“Let’s Go Places” emphasizes the thrill of innovation for a better way to live and drive, and delivers on that promise in a variety of ways – from seven, exciting all-new or updated Toyota and Scion vehicles in 2013, to unique community-giving programs such as 100 Cars for Good, to partnerships like Toyota’s Personal Branding Initiative to assist veterans in translating their military skills into employment opportunities.  

The new tagline is the result of extensive research and collaboration with longtime partners Saatchi & Saatchi, Dentsu America, Conill, Burrell, Intertrend, and Grieco Research. 

Beginning in 2013, “Let’s Go Places” will be integrated into all of Toyota’s national and regional advertising, engagement, communications and digital across all segments.

Courtesy of Toyota Pressroom

Monday, September 10, 2012

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I may have mentioned this before, but last month, I packed up the 2013 Lexus GS 350 AWD with my wife and some luggage and headed out for a week-long road trip through Ottawa and Montreal — the full story can be seen over at Lexus Magazine, but I also wanted to talk about how the GS handled the week of travel.

Even though I’ve been driving the GS since the beginning of the summer, in some ways the character of a car can only be discovered with an extended journey.

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The first thing with any long-distance drive is comfort, and in the seven days behind the wheel, I never once felt sore or stiff — the eighteen-way adjustable seats in the Technology Plus package are infinitely customizable, yet simple enough that it’s possible to find the optimal position easily. My wife also liked the fact that she could sit cross-legged in the passenger seat.

The comfort also extended to the technology — maintaining focus over long stretches of highway driving can be tiring, and the dynamic adaptive cruise control allowed me to relax knowing that the GS was always paying attention:

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(The actual dynamic cruise control system appears to be much improved over previous models, with a more gradual throttle application and lighter braking — I relied heavily on it during the trip.)

Driving in unfamiliar territory also meant some quality time with the GS navigation software and its compu-female voice, which my wife and I affectionately referred to as Janet. With no Enform remote-assistance service available in Canada, I used the voice controls to program locations on-the-fly, and I was satisfied with the experience — I also appreciated the split-map mode with its micro & macro views.

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As someone with well-tuned sense of direction and a tendency to improvise, the constant route recalculations did grate on my nerves — that is, until we turned Janet’s voice to a little whisper and accepted her quiet advice.

Covering so much distance, the GS Drive Mode Select spent much of its time in ECO mode, with gas mileage on the highway averaging 9.0L/100km (26.1 mpg):

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As to be expected, city driving pushed the overall numbers up — the GS ended the trip at 9.6L/100km (24.5 mpg), more or less on target with its official U.S. numbers.

There was only one real opportunity to let the GS stretch its legs during the trip — once we started through the Laurentian mountains and the up and downs and lefts and rights of Route 323, I turned the Drive Mode Select to SPORT+ and opened up the throttle:

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Surrounded by nothing but rock and trees, the curves of the road and the sound of the engine combined into a series of perfect moments, the afternoon over in the blink of an eye — one day later and we were in the thick of Montreal traffic, prepared for four days of busy streets and aggressive drivers (and cyclists, and pedestrians).

Again, the GS dealt with the situation gracefully — the cabin shielded us from the hustle and bustle, and with a little patience, cruising around the city was almost as enjoyable as the mountain roads the day previous.

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Again, the GS dealt with the situation gracefully — the cabin shielded us from the hustle and bustle, and with a little patience, cruising around the city was almost as enjoyable as the mountain roads the day previous.

It wasn’t until the drive home that I pieced together the bigger picture — Lexus has focused almost exclusively on the new styling and improved performance of the fourth-generation GS, but behind the spindle grille is a sedan of great versatility. There are few vehicles that can do so much so well, and it’s this well-rounded nature that I enjoyed so much on the road– no matter the circumstance, the GS always felt like the right vehicle at the right moment.

Courtesy of LexusEnthusiast.com

 

Good afternoon fans! Here is a Monday Maintenance tip for you!

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Clean Dash Gauges Carefully

  • Use a soft damp cloth to lightly wipe dust from the clear plastic lenses on your dashboard. Too much pressure will scratch them. Too many scratches can make it difficult to read your gauges under certain lighting conditions.

Now until October 1, Lexus of Orlando has the Black Tag Sales Event going on! You won't want to miss out on these fantastic deals!

Friday, September 7, 2012

Lexus GS 450h has Bling Appeal

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In these days of rising petrol prices would it make any sense to buy a 3.5ltr luxury petrol car?

Well, yes; sort of if you’re the kind of person who does a lot of town/city driving mixed with the odd motorway blast because Lexus have brought out the new GS and it’s mad but in a good way.

You see the GS 450h has always been a technological marvel, it’s just now it’s even more technologically marvellous because they have squeezed a 331bhp V6 engine into a luxury saloon and still managed to keep the Co2 emissions down to 180g. They’ve done it without sacrificing the feeling of driving something special, it’s a car you can’t ignore because everything is bling; from the front lights and grill to the big rear end you’ll need some sunglasses to wash the car because the blingness will blind you.

The inside is pretty much the same, what looks to be a hand stitched dashboard leads you down to a huge transmission tunnel that has more controls than the USS Enterprise. There are electric seats and steering wheel, electric windows, mirrors and a sound system that I would be happy with in my house because it’s Dolby Surround. The electronic display in the middle is controlled by a kind of mouse system, it’s a bit fiddly at first but once you get the hang of it you’ll soon find the few things from the menu that you use regularly.

The strange fact about the 450h is that it’s a hybrid, when you start up there’s no sound, no rumble from the 3.5ltr that lurks under the bonnet. You just select D and glide away serenely like a Swan on the surface of a lake. It’s not until the batteries run out or you put your foot down that you feel the sensation of petrol power and if you put your foot right down you’ll be waving bye bye to 100kph in 5.3 seconds and shortly after bidding a fond farewell to your licence as the maximum speed is 250kph all done through a rear wheel drive that can hang on with the best of them in the corners.

Once you get out on the motorway and settle down you’ll find that you’re back to serene, with the cruise control on the 450h just floats along like it’s on a cushion of air with the outside world barely audible. The seats are so comfy you’ll forget that you’re driving and imagine you’re lounging somewhere air conditioned.

The new GS really puts it up to the competition; Lexus have really tried to satisfy the luxury market while still keeping that sporty feeling throughout the car. It’s practical and useful but fun when you put your foot down, it is the kind of car that you’ll grow to love and want to look after. It’s also the kind of car that’ll still be going 10 or 15 years from now because Lexus have reliability as a key stone to the operation.

Courtesy of OffallyExpress.com

Tuesday, September 4, 2012

Hello fans! We are still donating $5 to the American Red Cross for every new "like" we receive! We have about 600 more "likes" to go before we reach our goal, so get your friends and family to like our page!

2013 LS—What People Are Saying

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Okay, so the 2013 Lexus has been out for a month now, which has been plenty of time for the major auto and tech sites to examine it, drive it, and tell us what they think.

Overall—and we admit we’re showcasing the choice passages—the response has been pretty positive:

The Popular Mechanics review: “Short of floating in a sensory-deprivation chamber, you’d be hard-pressed to find a more soothing experience than riding in the updated 2013 Lexus LS 460, the longer-wheelbase LS 460 L, or the hybrid LS 600h L.”

The CNET review: “With this generation of Lexus, the automaker has managed to inject the LS with quite a bit of style and technology, which adds quite a bit to this model’s (and this brand’s) desirability.”

The AutoBlog review: “The freshly sculpted exterior pleases more than just the eyes. Lexus has always been an innovator with regards to vehicle aerodynamics, and the freshened LS continues the trend. By paying attention to the small details, such as underbody air management and small stabilizing fins to control air rushing along each side, the Lexus arrives with a drag coefficient of just .26, making it again one of the slipperiest entries in its segment.”

The AutoGuide review: “Thoroughly reworked, the LS continues to represent the very best the Lexus brand has to offer. Matching, and in many ways besting its German rivals, it’s now packed with more technology, craftsmanship and luxury, while offering improved driving comfort and enjoyment, not to mention a look that the fashion conscious will flock to.”

Of course, the opinions of Lexus drivers and fans are what matter most, so you if you haven’t yet, tell Lexus what you think on Facebook.

Courtesy of Lexus Magazine