2011 Progress Report on Quality, Safety, Reliability & Value

Normal 0 false false false EN-US X-NONE X-NONE

Two years ago, Toyota Motor Corporation President Akio Toyoda recommitted the entire company to ensuring that Toyota products met the highest standards for quality, safety, reliability and retained value.  The results of this global effort have become increasingly evident based on the long list of third-party accolades Toyota and its vehicles have recently received in recognition of this progress.

QUALITY

        Lexus was the highest ranking nameplate in the industry in the 2011 J.D. Power Initial Quality Study and earned more segment awards than any other premium brand.  The Toyota Division moved up 14 positions to place seventh in the study.
 
        Toyota ranked as the #1 manufacturer for lowest percentage of “check engine”-related failures and lowest average related repair costs, looking at 2001 to 2011 Model Year vehicles over the past year, according to the first annual CarMD Vehicle Health Index.

        According to ALG’s Fall 2011 Perceived Quality Study, Toyota’s perceived quality score rose more than 2 percent over the last six months, closing the gap with Honda, while Lexus once again was ranked #1 among luxury brands.

        The Lexus IS won the entry premium car segment in the 2011 J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study.  

        Toyota and Lexus won 11 awards – more than half the 21 total awards – in IntelliChoice.com’s Best Overall Values of the Year.

SAFETY

        Eleven Toyota, Lexus and Scion vehicles were named 2011 “Top Safety Picks” by the Insurance Institute for Highway Safety, including the Toyota Avalon, Corolla, Highlander, Prius, Sienna, Tundra and Venza, the Scion tC and xB, and the Lexus CT 200h and RX.

RELIABILITY

        Toyota and Lexus brands took home seven top awards in J.D. Power’s 2011 Vehicle Dependability Survey -- more than any other full line manufacturer.

        Toyota was rated the “Best Durability of any full-line manufacturer" by R.L. Polk, based on longevity for U.S. vehicles in operation registration statistics MY1987-2010.

        90% of Toyotas sold new in the 15 years between MY1996 and MY2010 are still on the road, according to R.L. Polk.

RETAINED VALUE

        Kelley Blue Book named Toyota the 2012 Best Resale Value Brand for the second time in three years and Lexus as the Best Resale Value Luxury Brand in the 2012 Best Resale Value Awards.

        ALG named Lexus the Best Luxury Brand in its 2011 Residual Value Awards.  Toyota and Lexus segment award winners include Toyota Tacoma, Toyota Tundra and Lexus CT 200h.

ENVIRONMENTAL COMMITMENT

        Toyota was ranked #1 overall among Interbrand’s 2011 Best Global Green Brands.

        Toyotas account for two-thirds of all hybrids on the road today (R.L. Polk)
o        Toyota and Lexus hybrids comprise nearly three-quarters (73%) of all hybrids
o        Prius alone makes up half (52%)
o        Nine out of 10 (91%) of all hybrid-only models on the road are Prius vehicles
o        In April 2011Toyota announced the one-millionth sale of the Prius in the U.S., while worldwide sales have topped the 3 million mark

        The 2012 Toyota Prius Plug-in, which will go on sale in the spring of 2012, earned Decisive magazine’s annual Urban Green Vehicle of the Year Award.