Hello LexusTV Audience,
In partnership with the world renowned Weinstein Company, we premiered two out of five Lexus Short Films this past week. As our brand continues to evolve into more than 80 countries, this is an opportunity to transcend language and speak to a global audience. Ranging three to seven minutes in length, each director was challenged to interpret the over-arching idea that "Life is Amazing."
There were many stars on the red carpet at the premiere, but the LFA was the star on Top Gear, one of the most influential automotive TV shows. Its host Jeremy Clarkson declared our supercar "The best car I've ever driven." Check your local BBC America listing to check out this episode. Also, look out for the redesigned LFA page on Lexus.com in March.
There's about a month left to go in the 2013 Crown Jewel Recognition Program. There are many ways to earn bonus points; be sure to encourage your team to exceed the program requirement.
Lexus is once again the automotive marketing partner for the Sports Illustrated Swimsuit edition. This year, we created an ad that stands out as much as the IS itself. Get your QR code app ready and check out "Blends Out," or watch this episode to witness the interactive experience.
Normal 0 false false false EN-US X-NONE X-NONE Thank you for watching. We'll see you on the next episode of Spotlight on March 11th!
Courtesy of LexusTV
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